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A person with short gray hair and glasses is standing at a podium, holding a microphone. In the background, a presentation slide displays the text Summary 2023. A bouquet of white flowers is in the foreground. (This text has been generated by AI)

历史记录

坚定深耕中国市场丨德莎首席执行官中国行

德莎让世界紧密相粘

Six men in business attire stand in a line, smiling at the camera. They are in an office environment with a white wall behind them displaying the text tesa tape holding the world together. Some wear ID badges on lanyards. (This text has been generated by AI)

德莎公司首席执行官Dr. Norman Goldberg与首席财务官Dr. Jörg Diesfeld于5月10日圆满结束其中国之行。这是Dr. Norman Goldberg上任CEO后首次来到中国，这场相约虽迟到三年，但这期间中国市场的韧性和德莎大中华区团队的付出与成绩，坚定这家百年德企继续深耕中国市场的信心。

与客户创新共研，继续推动本地化发展

A woman is explaining something to two men in suits in a modern office space, using tesa tape. Other people are in the background, and everyone is wearing ID badges. The setting appears to be a professional or corporate environment where tesa tape is frequently utilized. (This text has been generated by AI)

 

CEO一行拜访了重点行业客户，和客户面对面交流，了解最新行业发展趋势与产品设计理念、沟通可持续发展目标、建立更紧密的产品开发和合作关系，共同研发，以创新带动产业的进步和发展。

 

客户团队表示，德莎的响应速度和多年的行业经验积累促进了双方高度协同的配合，希望能和德莎进一步深入合作。

再次明确2025战略，指引发展方向

A speaker addresses a group of people in a modern, spacious room. The audience stands attentively, with some individuals wearing lanyards held together by tesa tape. Two people are on a platform with a podium, and large windows and white walls are visible in the background. (This text has been generated by AI)

尽管行程紧锣密鼓，Dr. Norman Goldberg和Dr. Jörg Diesfeld特意安排了充足的时间与大中华区全体员工面对面沟通，分享公司战略方向，即坚持以客户为中心，覆盖全球市场并注重本土化经营，可持续发展，关注员工和组织发展。员工们也与CEO及CFO进行了热烈的交流。

其中，坚持创新是公司发展的动力、尤其是可持续的产品和技术开发，公司还将继续投资发展实体及数字化设施建设，积极践行可持续发展、并成为行业先驱。

CEO也充分肯定了整个大中华区团队在多变的市场环境中积极应对挑战，与客户紧密配合，取得了出色的成果，强调了对中国市场投入布局的长期性和稳定性。过去三年间，德莎大中华区从没有放慢发展的步伐，从上海仓储物流及分切中心扩容升级，到苏州工厂洁净车间投产和全新研发大楼投入使用，每一个里程碑都是德莎兑现对中国市场的承诺。

在德莎苏州研发和生产中心，Dr. Norman Goldberg和Dr. Jörg Diesfeld参观了主要的生产线，产品技术研发及客户解决方案中心，进一步表示将继续坚定在研发和生产方面推动本地化发展，以更快的速度响应客户和市场的需求，将可持续发展理念全面位融入产品开发，生产运营和基础投资等各个环节。

A group of 16 people, composed of men and women in business attire, stand in a well-lit office lobby. They are posing in front of a wall with a sign that reads tesa tape. Most of them are smiling. The floor is tiled, and there are glass doors on both sides. (This text has been generated by AI)
A group of people in business attire stands together in a bright office space, all giving thumbs up gestures. They appear to be participating in a team meeting or corporate event. Large windows are visible on the left side of the room. (This text has been generated by AI)

关于德莎

德莎为包括汽车、电子、家电、造纸印刷等行业的客户提供专业胶粘产品与解决方案。拥有超过7000多种产品，德莎致力于帮助客户不断改善工作和产品。如今我们重点关注可持续发展和节能流程，投资开发环保产品和无溶剂生产工艺，使用可再生能源。

德莎苏州(tesa Site Suzhou)由工厂、研发中心、战略采购等多元化组织构成，这促使德莎在中国市场拥有独特的竞争优势。德莎苏州工厂于2005年建成，工厂拥有约220名员工，年产量达3000万平方米，主要生产用于电子和汽车行业的双面胶带。研发中心有150多位技术人员，负责产品开发、技术平台和客户解决方案中心，与大中华区及亚太的工业客户紧密合作。

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